Your step-by-step guide to sharing your expertise at work, at school, or on radio and TV

A practical how-to guide to defining your expertise and communicating that expertise to others

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Are you an expert who wants a wider audience by getting on television and radio? How about attracting a wider audience at your job or with others in your line of work? It doesn't matter if your audience is one or two people across the table, one or two hundred in am auditorium, or one or two million people in a television or radio audience, the same skills that help you connect with a national or global audience are the same skills that can help you to better communicate with your coworkers or managers.

Do you wonder how those "talking heads" you see on television or hear on the radio keep showing up when a big news story happens? I used to wonder about that too, especially when I would see or hear so-called experts who did a horrible job of providing useful information. I thought I could do better and do my part to increase the public's understanding of my area of expertise, which is aviation safety.

Over time, I figured out three things - the first two were how to get interviewed on radio and television and how to be informative and insightful in as few words as possible. The third, and perhaps most important thing that I learned was that the skills I had to develop to get in front of a microphone or a camera were skills that I, or anyone else, could use at work to communicate clearly and effectively with coworkers. This could be in meetings, at school, or in writing.

Do you want to be one of those people, someone with the confidence and skill of an on-air expert? You can use these skills and put them on the air, or take the same skills and take them to work. It takes work to make it happen, but it will be easier if you learn the basics from someone who has been doing it for over 20 years. This course lays out the path you can take from being a expert known within your organization or one known to thousands or millions.

Each lesson will include a short, easy to complete set of tasks that will help you create the tools that you can use for years to come. These lessons will cover the following areas:

  • How to prove that you are an expert
  • Essential no-cost resources for the modern expert
  • Documenting the other resources you have
  • Identifying your competition and your possible media outlets
  • Learn how to write a sound bite
  • Learn how to write an effective Tweet
  • Create FAQs for your expertise
  • Contacting decision makers
  • Preparing for your interview or presentation

By the end of this course, you will have all the basic tools and techniques to not only get invited to be interviewed as an on-air expert, but to also confidently showcase your expertise at work or at school by enhancing your ability to concisely present information verbally or in writing. Learning the, and by doing so keeping you ahead of your competition.

Your Instructor

Todd Curtis
Todd Curtis

I’ve spent most of my career in aviation safety and security, including a career as a safety engineer at Boeing, and have also frequently been interviewed by various broadcast media outlets, often in the wake of serious aviation events. Since I created the airline safety and security site AirSafe.com in 1996, I have interviewed by major radio and television news media outlets and documentary productions in the US and around the world, including CNN, BBC (radio and television), CBS (radio and television), NBC, ABC, NPR, CTV, Fox News, Fox Business, MSNBC, Discovery Channel, History Channel, Al Jazeera, China Radio International, and National Geographic.

What drives me to continue seeking interview opportunities is a desire to provide useful information about aviation safety and security to the general public and to other aviation professionals. Being interviewed by major media outlets has proven to be a very effective way to reach out to a very wide audience.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. However, to get the most out of the course you should take the time to complete the core part of the course in two weeks or less. Completing one or two lessons each day should both build your skills quickly and provide you with the tools and insights to allow you to put your learning to good immediately. The goal of the course is to put you on a path that will lead to not one, but many on-air interviews.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
If you feel that the course isn't helping you achieve your goal of becoming an on-air expert, we want you to contact us so that we can address your issue, and more important improve the course so that others benefit as well.
What media outlet should I try to get on first?
In the beginning, anyone who will have you. The level of preparation and practice will be the same no matter how small or large the audience. Also, every time you are interviewed is an opportunity to practice and improve your skills. Also, getting interviewed by any traditional broadcast media outlet makes it more likely that other traditional media outlets will find out about you.
Which is better, radio or TV?
That depends on many factors, especially the size of the audience. Typically, radio interviews are much more flexible, since your basic requirement is finding a relatively quiet place.
What about podcast interviews?
These are excellent for getting experience with being interviewed, and you should definitely take advantage of them if you have a chance. However, in almost all cases, podcasts have a very limited audience compared with radio and television. However, once it is published, you can mention (and whenever possible link to it) it in your social media posts in places like Twitter and Facebook or in your LinkedIn profile to help you convince potential radio and television interviewers or producers that you are an expert.
What about getting interviewed for a print article in a newspaper, magazine, or website?
Like podcasts interviews, these can also be excellent for getting the experience of being interviewed, and once published you can link to them in your social media posts and LinkedIn profile.
Where do interviews happen?
Typical ways that interviews happen are by telephone (landline or mobile), with Skype (audio or video), or inside of a studio. This means that most interviews will take place with you in one location and the interviewer somewhere else. That somewhere else can be around the corner or the other side of the world.
What if my area of expertise is too narrow?
Figure out a more general subject area where you can comment on the part of that area where you are an expert.
How much can I get paid?
In most cases, you will not be paid. You are basically exchanging the value of your expertise with the opportunity to share that expertise with a wide audience.
How hard is it to get interviewed?
The opportunities to get interviewed are vast. Every television, radio, and cable news outlet, whether local, national, or international, is constantly in need of content, and many of them use interviews with relevant subject matter experts to provide insights and information about the subject.
How do I know if I know enough to be an expert?
You are an expert if you can provide insights about some subject area better than the average person, and if you have a combination of experience, credentials, and training to back up those insights.

Thanks for taking the time to consider this course. My course will provide you with what I believe are a set of basic skills that you can use to enhance your skills and your career by communicating directly with the public about your area of expertise.

This will not the only course that I have planned. As other courses become available, one or more of them may be of interest to you, and I would encourage you to check them out. Until then, I’m looking forward to a future where I see or hear you being interviewed.

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