Are you an expert who wants a wider audience by getting on television and radio? How about attracting a wider audience at your job or with others in your line of work? It doesn't matter if your audience is one or two people across the table, one or two hundred in am auditorium, or one or two million people in a television or radio audience, the same skills that help you connect with a national or global audience are the same skills that can help you to better communicate with your coworkers or managers.
Do you wonder how those "talking heads" you see on television or hear on the radio keep showing up when a big news story happens? I used to wonder about that too, especially when I would see or hear so-called experts who did a horrible job of providing useful information. I thought I could do better and do my part to increase the public's understanding of my area of expertise, which is aviation safety.
Over time, I figured out three things - the first two were how to get interviewed on radio and television and how to be informative and insightful in as few words as possible. The third, and perhaps most important thing that I learned was that the skills I had to develop to get in front of a microphone or a camera were skills that I, or anyone else, could use at work to communicate clearly and effectively with coworkers. This could be in meetings, at school, or in writing.
Do you want to be one of those people, someone with the confidence and skill of an on-air expert? You can use these skills and put them on the air, or take the same skills and take them to work. It takes work to make it happen, but it will be easier if you learn the basics from someone who has been doing it for over 20 years. This course lays out the path you can take from being a expert known within your organization or one known to thousands or millions.
Each lesson will include a short, easy to complete set of tasks that will help you create the tools that you can use for years to come. These lessons will cover the following areas:
By the end of this course, you will have all the basic tools and techniques to not only get invited to be interviewed as an on-air expert, but to also confidently showcase your expertise at work or at school by enhancing your ability to concisely present information verbally or in writing. Learning the, and by doing so keeping you ahead of your competition.
I’ve spent most of my career in aviation safety and security, including a career as a safety engineer at Boeing, and have also frequently been interviewed by various broadcast media outlets, often in the wake of serious aviation events. Since I created the airline safety and security site AirSafe.com in 1996, I have interviewed by major radio and television news media outlets and documentary productions in the US and around the world, including CNN, BBC (radio and television), CBS (radio and television), NBC, ABC, NPR, CTV, Fox News, Fox Business, MSNBC, Discovery Channel, History Channel, Al Jazeera, China Radio International, and National Geographic.
What drives me to continue seeking interview opportunities is a desire to provide useful information about aviation safety and security to the general public and to other aviation professionals. Being interviewed by major media outlets has proven to be a very effective way to reach out to a very wide audience.
Thanks for taking the time to consider this course. My course will provide you with what I believe are a set of basic skills that you can use to enhance your skills and your career by communicating directly with the public about your area of expertise.
This will not the only course that I have planned. As other courses become available, one or more of them may be of interest to you, and I would encourage you to check them out. Until then, I’m looking forward to a future where I see or hear you being interviewed.